Persona ou recruitment services
Persona: Parents/Guardians
Persona Name: Supportive Caretaker
Name: Jamie Rhoades
Type: Involved Parent/Guardian
Role: Decision Influencer
Quote: "I want my child to attend a university that provides a high-quality education, a safe environment, and good value for our investment. It's important that they have a successful and enriching college experience."
Motivations:
Ensuring their child receives a high-quality education that prepares them for a successful career.
Looking for a safe and supportive campus environment where their child can thrive.
Wants clarity on financial aid, scholarships, and the overall cost of attendance.
Interested in the university's reputation, alumni success, and resources for student support.
Goals:
To gather detailed information on academic programs, student services, and campus safety.
To understand the total cost of attendance, including tuition, fees, housing, and available financial aid.
To find a university that offers a balance of academic rigor and student well-being.
To support their child in making a well-informed and confident decision about where to attend college.
Pain Points:
Concerned about the financial burden of college tuition and the availability of scholarships.
Worried about the safety and well-being of their child while away from home.
Looking for a university that offers strong support services, including mental health, career counseling, and academic advising.
Anxious about the impact of their child's college choice on their future success and career prospects.
Behaviors:
Detailed Researcher: Reviews university websites, attends informational sessions, and requests detailed financial aid information.
Safety and Value Focused: Prioritizes universities known for their safe campus environments and strong return on investment.
Engaged in Decision-Making: Actively involved in campus visits and discussions about the best fit for their child.
Values Testimonials: Seeks opinions from other parents and alumni to gain insights into the university experience.
Persona: High School Counselors
Persona Name: College Navigator
Name: Mr. Jordan Sparks
Type: Educational Professional
Role: College Advisor
Quote: "My goal is to provide students with accurate and up-to-date information to help them find the right college match. I need comprehensive resources from universities to guide my students effectively."
Motivations:
Committed to helping students find colleges that align with their academic and personal goals.
Looking for clear and current information on academic programs, admissions criteria, and scholarship opportunities.
Wants to build partnerships with universities to facilitate the college search and application process for students.
Values access to resources like informational materials, virtual tours, and admissions counselor contacts.
Goals:
To provide students with reliable information on the University of Oklahoma’s academic programs, campus life, and admissions process.
To assist students in meeting application deadlines and understanding admission requirements.
To connect students with opportunities for scholarships and financial aid.
To establish a network with university admissions offices for smoother communication and collaboration.
Pain Points:
Needs access to current and comprehensive information to adequately advise a diverse group of students.
Time constraints in managing multiple students' needs and the college application process.
Looking for straightforward communication channels with university admissions offices.
Requires materials and resources that can be easily shared with students and their families.
Behaviors:
Resource Gatherer: Collects and distributes informational materials to students, including brochures, guides, and online resources.
Network Builder: Establishes and maintains relationships with university admissions representatives.
Student Advocate: Acts as a liaison between students and universities to ensure a smooth application process.
Information Distributor: Uses school newsletters, websites, and counseling sessions to share college-related information.
Persona: Alumni
Persona Name: Sooner Ambassador
Name: Alex Legacy
Type: Engaged Alumni
Role: University Advocate and Mentor
Quote: "Being an OU alumnus is a lifelong connection. I want to stay involved, give back to the university community, and help guide the next generation of Sooners."
Motivations:
Maintains a strong emotional connection to the University of Oklahoma and its community.
Wants to stay updated on university news, achievements, and upcoming events.
Interested in giving back through mentorship, recruitment efforts, or financial contributions.
Values opportunities to network with fellow alumni and current students.
Goals:
To stay engaged with the OU community through events, news, and alumni networks.
To contribute to the university’s growth by offering support to current students and recent graduates.
To participate in recruitment events or initiatives that promote the university’s values and programs.
To maintain a sense of pride and connection with the university through ongoing involvement.
Pain Points:
Wants more accessible and frequent communication about ways to get involved with the university.
Looking for meaningful opportunities to contribute, whether through mentorship, networking, or donations.
Needs a platform to connect with fellow alumni and current students.
Desires recognition for their ongoing support and contributions to the university.
Behaviors:
Active Networker: Engages with the university and fellow alumni through social media, events, and networking opportunities.
Mentor and Supporter: Offers guidance and support to current students through alumni programs and career services.
Event Participant: Attends university events, including homecoming, reunions, and virtual gatherings.
Proud Promoter: Shares positive experiences and news about OU within their personal and professional circles.